Overview
Brand protection and anti-counterfeiting
Brand protection is the comprehensive strategy that brand owners need in the fight against all forms of counterfeiting and collateral wrongdoing. It includes border controls, blocking sales in physical and electronic markets, reclaiming misappropriated domain names, stopping online copyright and trademark infringement, shutting down online vendors and anything to do with fakes.
Counterfeiting poses a material risk to anyone who has invested the time and effort in growing a successful brand. At Gowling WLG, our dedicated global brand protection team assists clients in tackling counterfeiters offline and online, wherever they may operate.
Comprehensive coverage
Gowling WLG's dedicated Brand Protection Group operates at the front lines of the fight against counterfeiting. Harnessing our far-reaching global platform, state-of-the-art software tools and longstanding relationships with customs authorities the world over, we offer "one stop" solutions that respond decisively to the latest species of threat.
Our practice encompasses all means of combatting counterfeiting and related illicit activity – both online and offline. Members of our team have broad experience identifying "at risk" products, establishing customs recordal programs, stopping sales of counterfeit goods, enforcing domain names, combatting copyright and trademark infringement online and offline, and managing complex litigation.
For successful companies everywhere, a strong brand is a critical asset. Having a strategy in place to protect that brand from attack is no less critical.
In the UK, our award-winning team of brand protection professionals has a long-standing reputation as the go-to practice for organisations seeking sophisticated anti-counterfeiting and anti-infringement strategies.
Whether identifying "at risk" products, establishing customs recordal programs or managing major litigation, we always have our clients' interests and commercial objectives at heart. Working with businesses of all sizes and across a range of diverse sectors, we help you grow your brand equity with confidence, while mitigating risk and maximising potential.
Outside of our brand protection services, we offer full-lifecycle coverage for all your intellectual property assets – from registration and portfolio management to transactions and enforcement.
