Awards and recognition
"We've used Gowling WLG for a number of projects …every time we have received nothing but a slick, detailed and professional service."
- James Williamson, The Sport Partnership

Our team of sports lawyers are trusted advisors to athletes, sports governing bodies, national associations, clubs, property owners, management, investors, developers, sponsors and brands. With extensive experience supporting mega sporting events and prominent brands, teams and organisations - including the Birmingham 2022 Commonwealth Games, FIFA World Cup Qatar 2022, London 2012 Olympic Games, Premier League football teams, and numerous internationally recognised sports figures - we have the size and scope needed to support you from every angle.
We know the sector inside out. With a team consisting of ex professional athletes, as well as secondees, we have unique insight into the challenges you're likely to face, as well as the opportunities that you'll want to maximise.
The ever-growing audience, commercial value and complexity of sport paired with the impact of technology and innovation mean that sports organisations and those operating in the sector are dealing with a diverse range of legal challenges. To effectively manage day-to-day commercial and strategic matters, such as image rights, data protection, brand protection and sponsorships, alongside the delivery of ambitious projects, such as stadium development or technology adoption, you'll need a team of dedicated sports lawyers on your side.
Our legal advisers will seamlessly work as an extension of your team, bringing deep rooted sector expertise that will allow you to achieve your goals and navigate the complex legal challenges (both old and new) faced by the sports industry. We have the sector expertise and global network required to help you navigate any legal challenges, as well as the insight required to help you make the most of opportunities presented to you, effectively driving your commercial success.
"We've used Gowling WLG for a number of projects …every time we have received nothing but a slick, detailed and professional service."
- James Williamson, The Sport Partnership
