Matomy acquires 70% of Avenlo in cross-border transaction with option to acquire the remaining 30%

On April 15, 2015, Matomy Media Group (LSE: MTMY) announced a strategic investment in Maven Marketing Group Inc., which operates under the name Avenlo. Matomy acquired a controlling 70% interest in a newly formed company that has purchased the principal business activity and operations of Avenlo, with the option to acquire the remaining 30% of the company that is currently held by Avenlo over the next three years.

Matomy Media Group is one of the world’s leading digital performance-based advertising companies and is based in Tel Aviv. Avenlo is a leading performance email marketing and ad targeting company headquartered in Toronto. Avenlo maintains R&D facilities in Canada and the US and powers a group of world-class software architects, engineers and marketers.

We represented Avenlo in this transaction with a team led by Peter Simeon and that included David Campbell and Raj Grewal.