On November 2, 2018, The Riverside Company ("Riverside") acquired SureWerx from Penfund.
Co-headquartered in British Columbia and Illinois, SureWerx™ is a leading supplier of professional tool, equipment and safety products for workers. SureWerx markets its products in Canada under the JET®, Strongarm®, ITC®, STARTECH®, Pioneer®, Ranpro®, PeakWorks®, and Sellstrom® brands, and in the United States under the American Forge & Foundry®, Pioneer, Ranpro, PeakWorks, and Sellstrom brands.
Riverside is a global private equity firm focused on making control and non-control investments in growing businesses valued at up to $400 million.
Gowling WLG was Canadian counsel to Riverside on this acquisition with a team that was led by Jonathan Behar, Peter Doelman and Stefan McConnell and that included, among others, Braden Lauer (corporate); Paul Carenza and Anita Yuk (tax); Elizabeth Burton, Marie-France Beland and Reagan Chornoboy (financing); Ian Macdonald (competition); Harman Bains (real estate); Margaret Fitzpatrick (trademarks); and Maxwell Brunette and Jonathan Lam (employment).