Simply Good Foods sells nutritional snacking brand to Wellness Natural

29 September 2020

On September 29, 2020, Wellness Natural, Inc., headquartered in Toronto, Ontario, announced that it had acquired SimplyProtein®, a nutritional snacking brand previously owned by subsidiaries of The Simply Good Foods Company. 

With a premium nutritional profile including clean ingredients, plant-based protein, high fiber, and 0-3 grams of sugar, SimplyProtein products are gluten free and Non-GMO Project Verified. With a robust variety of products marketed in Canada, and a separate group of products marketed in the U.S., the SimplyProtein line includes a rich assortment of bars, cookies, chips, and crunchy bites, for both adults and children.

Gowling WLG was Canadian counsel to Simply Good Foods in this transaction with a team that included client relationship partner Lewis Retik and a deal team that included Lorraine Mastersmith (corporate), Carole Chouinard (tax) and Elisa Scali (employment).

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