Varicent acquires FunnelCake

06 October 2020

On October 6, 2020, Varicent announced that it had acquired the FunnelCake solution for the strategic expansion of Varicent's sales performance management product line.



FunnelCake is a revenue operations platform that helps customers drive efficient growth across sales, marketing, and customer success. From lead to revenue, FunnelCake enhances the CRM ecosystem to improve information.

Headquartered in Toronto, Varicent provides SaaS-enabled operational and analytical tools that automate the creation, calculation, analysis, and transparent distribution of sales incentive management compensation plans used by hundreds of mid-market and enterprise companies.

Gowling WLG advised FunnelCake in this transaction with a team that included Sean Gomes and Stephanie Hayes.


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