On December 20, 2021, Numerator, a data and tech company serving the market research space, announced the acquisition of HatchTank, a tech-enabled mobile qualitative survey company. The acquisition of HatchTank expands Numerator's capabilities across qualitative, quantitative, and panel-based consumer research, powered by advanced technology.
Numerator, headquartered in Chicago, Illinois, is a data and tech company bringing speed and scale to market research with more than 2,600 employees worldwide. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.
HatchTank, headquartered in Calgary, Alberta, is a next-generation qualitative research platform that blends the best research tools into a flexible, dynamic, results-oriented platform that works across multiple devices and operating systems.
Gowling WLG advised HatchTank with respect to this transaction with a team that included Frank Sur and Simanpreet Panaych (corporate/M&A) and Lesley Kim (tax), assisted by student-at-law Gillian Harrington (corporate finance).