LifeLearn Animal Health acquired by ProSites in cross-border deal

On July 26, 2021, ProSites®, a leading US-based provider of marketing technology solutions for local business owners, announced that it had acquired LifeLearn Animal Health of Guelph, Ontario. LifeLearn provides marketing, customer communication and education solutions for veterinary practices and key industry partners throughout North America.

The acquisition increases ProSites' investment in the animal health market along with providing a Canadian satellite office near Toronto. Rockbridge Growth Equity, the Detroit-based private equity firm that owns ProSites, provided strategic support in this acquisition.

LifeLearn's Practice Solutions bring new, powerful features to the overarching platform to include after-hours support tools, pet health education, and an AI-driven tool assisting in veterinary medical procedures. In addition, LifeLearn's Industry Solutions business complements the ProSites product offerings and will allow for continued growth in animal health as well as the expansion of custom communication and educational tools to other business segments.

Gowling WLG advised LifeLearn in this transaction with a team led by Todd Bissett and that included Irena Kramer (corporate), Melissa Roth (employment) and student-at-law Fabiola Alvarez, assisted by paralegal John Bedard.