On December 15, 2021, Napkyn Analytics announced that it was joining Kepler Group, a global digital services provider. The deal unites two of the most data-driven firms in marketing to help clients more effectively derive consumer insights, activate digital intelligence, and accelerate business results.
The move comes as advertisers are increasingly leveraging first-party data to stay connected with consumers in relevant, meaningful ways, and are consolidating that activity on core platforms like Google, Adobe and Salesforce. Napkyn has experience with all of those platforms, with a disproportionate level of expertise regarding Google Marketing Platform, for which it is a Premier Solutions Partner.
Napkyn, based in Ottawa, Ontario, is a digital analytics and engineering consultancy that helps clients create, control and connect their data to enable superior business decisions.
Kepler provides advanced digital and database services to clients in financial services, retail, healthcare, media & entertainment, and other industries. The company is a member of kyu, a strategic operating unit of Hakuhodo DY Holdings Inc. Fellow kyu companies include: IDEO, Sid Lee, SYPartners, Godfrey Dadich, and BEworks.
Gowling WLG advised Napkyn with respect to this transaction with a team that included Karen Hennessey and Spencer Ebbert (corporate/M&A), Stephen Cross (technology), Carole Chouinard (tax) and Melanie Polowin (employment), assisted by students-at-law Kelsey Buchmayer and Michael Walsh.