A cross firm team has advised De Kuyper Royal Distillers on its acquisition of Archers Peach Schnapps from alcoholic beverage company, Diageo.
The acquisition was led by Chris Towle (corporate team leader). He was supported by Rory Chatterton (corporate), David Lowe and Amrita Rai (commercial), Kate Swaine and Zoe Pearman (IP), Tom Rank and Helen Hibbert (tax), and Hannah Swindle (employment).
Archers Peach Schnapps is a clear fruit schnapps that is sold internationally and adds to De Kuyper's premium cocktail liqueurs portfolio, making the company the world leader in the peach liqueurs category. This acquisition fits very well in the vision of De Kuyper: "Own The Cocktail ".
Commenting on the acquisition, Chris Towle, team leader at Gowling WLG, said:
"We are proud to have supported De Kuyper Royal Distillers with its acquisition of Archers Peach Schnapps which elevates the business to the position of world leader in the peach liqueurs category. This adds to the company's strong brand portfolio, consisting of a number of world-famous liqueurs such as the name sake De Kuyer cocktail liqueurs, Peachtree, Heering, Kwai Feh, Acqua Bianca, Muyu, Dutch Cacao, Mandarine Napoléon, Bébo and the botanical-based spirits of the Rutte gin and genever, and will inject a new flavour into its 325 year heritage."
Dan Smith, head of the UK food and beverage sector at Gowling WLG, added:
"This acquisition demonstrates the ability of our food and beverage sector in delivering a suitable deal for all parties involved as Archers Peach Schnapps starts a new journey with De Kuyper Royal Distillers. The brand will be able to continue to grow under this new ownership and provide exciting new innovations for its consumers in the years to come."