InMotion DVS, Inc. target of cross-border acquisition by Virtual, Inc.

1 minute read
20 July 2022

On July 20, 2022, US-based Virtual, Inc., the leading provider of professional services to standards organizations, consortia, and associations, announced that it had acquired award-winning digital marketing agency inMotion DVS, Inc. of Ottawa, Ontario.

Founded in 1979, inMotion specializes in creating experiences that matter for technology, professional, and industry associations and healthcare organizations. Over the years inMotion has helped clients engage and retain members, drive new membership, generate revenue, automate tasks and stretch resources. The company has enabled associations to increase relevance and build their reputation within their industry, the public, and with municipal and federal governments. inMotion has worked extensively on labor market information projects, executed integrated marketing campaigns, promoted events, and increased sponsorship opportunities. 
Gowling WLG advised InMotion in this transaction with a team that included Megan Cornell and Brendan Goodman, assisted by student-at-law Rachel Freeland.

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