RHI Group sells strategic stake in reebee to Flipp

On June 22, 2022, Flipp announced the acquisition of reebee, Canada's second largest digital savings distribution channel. As part of the transaction, digital marketing investment firm RHI Group sold its strategic stake in reebee (originally acquired in 2019) to Flipp.

Founded in 2012 with headquarters in Kitchener, Waterloo, reebee is a digital advertising platform which has two million Canadian monthly users. The 80 member team will continue to operate under the reebee name, as a Flipp subsidiary.

Founded in 2007, Flipp is a Canadian technology company and leader in digital savings company that is reinventing the way people plan their weekly shopping trip. The largest retailers and brands in North America use the Flipp platform to create, curate and distribute savings content to millions of highly-engaged shoppers every day. 
 
Gowling WLG advised RHI Group with respect to this transaction with a team that included Lorne Segal, Karen Hennessey and Martin Roy (corporate), Paul Carenza (tax), and John Peters and Marc Ouellet (employment).