On September 27, 2023, New York City-based Skift, Inc. announced that it had acquired Vancouver-based tourism and destination management consulting firm, Twenty31. 

This acquisition further establishes Skift as the world's most influential travel intelligence company. Like Skift, Twenty31 has a reputation for developing disruptive, insightful strategies for partners around the world. Their leading market research combined with Skift's subject-matter expertise is a game-changer for the industry and will allow Skift to provide clients with deeper insights and overall service. Twenty31's strengths in Canada, the Middle East and Africa also bring a new set of capabilities and clients. 
 
Gowling WLG advised Shift with respect to this acquisition with a team that included Todd Bissett and Irena Kramer (corporate), Laura Gheorghiu (tax) and Tushar Anandasagar (employment).