Lifecycle of a smart idea | Starting strong: Building out a global trademark and design profile

05 October 2020

From counterfeiting threats to multi-jurisdictional enforcement actions, to compete in today’s perilous global brand landscape requires a clear and considered approach from day one.

In this webinar "Starting strong: Building out a global trademark and design profile", our international team of IP professionals use a case study to map out key trademark and design filing strategies your business needs to thrive – both at home and abroad.

Lifecycle of a Smart Idea is a live webinar series offering a fresh look at the field of intellectual property by tracing the options and steps that occur over the lifetime of a "smart idea" – from the laboratory or the "eureka moment," to the branding, promotion, exploitation and beyond.

Presented by Gowling WLG’s international team of IP professionals, the series explores the full range of IP rights, all while giving you the tips and perspectives you need to maximise opportunity and minimise risk when taking your smart idea to the global market.

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LSO: This program is eligible for up to 1 hour of Substantive content
Quebec: If you require a certificate of attendance, please contact Shannon Wadsworth
LSBC: This program is eligible for up to 1 hour toward the LSBC's CPD requirement
LSAB: This program is eligible for up to 1 hour of credit toward the CPD program


NOT LEGAL ADVICE. Information made available on this website in any form is for information purposes only. It is not, and should not be taken as, legal advice. You should not rely on, or take or fail to take any action based upon this information. Never disregard professional legal advice or delay in seeking legal advice because of something you have read on this website. Gowling WLG professionals will be pleased to discuss resolutions to specific legal concerns you may have.

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