Lifecycle of a smart idea | What's to prove in a trademark case

60 minute read
18 February 2022

During the lifecycle of protecting a good idea, enforcing trademark rights can become an issue on a global scale. Knowing the ways to enforce those rights around the world is vital to any successful plan to protect the good idea. In this on-demand webinar we take a close look at the evidence needed to win a trademark case in the courts in Canada, UK, Europe, China, Singapore, and the UAE, respectively. We also cover both common law and civil law practice, as well as statutory and common law rights, as may be relevant in such cases.

Members of Gowling WLG's Global IP team address the following questions:

  • What evidence does a plaintiff need to lead with to win a case?
  • What are the significant differences between enforcing common law rights and statutory rights in the trademark?
  • What about enforcing those rights in a civil law proceeding?
  • How does a plaintiff handle various defences raised by the defendant?
  • Who has what burdens of proof in a trademark case?


  • Ron Dimock - Partner, Gowling WLG
  • Kelly Gill - Partner, Gowling WLG
  • Céline Bey - Partner, Gowling WLG
  • John Coldham - Partner, Gowling WLG
  • James Green - Partner, Gowling WLG
  • Jia Ling Quek - Senior Associate, JurisAsia LLC
  • Sau Lin Wan - Principal Associate, Gowling WLG
  • Molly Zhuang - Partner, Law Firm

Watch previous episodes

This is the 18th installment in our Lifecycle of a Smart Idea series, dedicated to helping you maximise opportunity and minimise risk when taking innovative ideas to the global market. Watch more from the series »

*This program is eligible for up to one hour of substantive CPD credits with the LSO, the LSBC and the Barreau du Québec.

Top tips from the panelists

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