Developments in the regulation of digital advertising – online choice architecture

13 minute read
23 April 2024


A topic discussed during our advertising law seminar in January 2024 was online choice architecture and the regulation of pressure selling techniques in an online environment – such as countdown timers and "act fast" messages – or "dark patterns" as they're sometimes called.

We also touched on free trials and subscriptions, online reviews and what's planned in this space looking forward.

Tune in for our insights on these tactics, key takeaways in light of the CMA's action against Emma Sleep and what's to come in 2024.

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