How can retailers adapt to the 15-minute city trend?

3 minute read
09 December 2021


The COVID-19 pandemic has accelerated numerous consumer trends, notably an increased focus on buying locally and the concept of a 15-minute city, where everything you need is just 15 minutes away. What challenges does this present for retailers, both in terms of their online offering and brick and mortar stores?

In this podcast, our head of retail, Chris Hunt, talks to cosmetics company Lush's customer experience specialist Katie Nugent and Dr Tamira King, senior lecturer for strategic marketing and sales at Cranfield University, to discuss the future of the retail sector after the pandemic and how retailers can adapt to the trends that everyone's talking about.

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