Brand protection in sport

3 minute read
01 July 2024

When it comes to major sporting events and the sports sector generally, there are a variety of ways that intellectual property rights could be infringed. So what can in-house sporting legal teams do to mitigate the risk of infringement?

In this podcast episode, our IP lawyers provide useful hints and tips on implementing brand protection strategies, understanding sponsorship relationships, marketing, and enforcement of intellectual property rights.

They share their first-hand experiences having worked for the Birmingham 2022 Commonwealth Games as in-house legal support, as well as providing sport branding legal advice to event organisers, sports brands, sponsors and other rights holders in private practices, looking at the opportunities and common challenges legal teams are facing in the sporting world.

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