Trademark basics for start ups

23 June 2020

Trademark rights arise from use of a trademark, but you can obtain much more robust rights if you apply to register your trademark with the Canadian Intellectual Property Office.

It's important to conduct due diligence on your trademark up front before investing time and money to develop it as a brand, in order to ensure you are not treading on third parties' existing trademark rights and to minimize registrability obstacles.

Once you're ready to file a trademark application, it is very important that your application is prepared accurately. We recommend asking a trademark professional for help with your application.

NOT LEGAL ADVICE. Information made available on this website in any form is for information purposes only. It is not, and should not be taken as, legal advice. You should not rely on, or take or fail to take any action based upon this information. Never disregard professional legal advice or delay in seeking legal advice because of something you have read on this website. Gowling WLG professionals will be pleased to discuss resolutions to specific legal concerns you may have.

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