Gowling WLG's Contest Creator, an automated application that helps Canadian businesses automate the development of complex contest rules, is a 2021 Precedent Innovation Award winner.

Using an interactive online questionnaire, Contest Creator helps businesses streamline the legal review process and quickly generate compliant contest rules for downloading or printing - saving them time, money and worry in the process.

"At Gowling WLG, we're constantly striving to make processes more efficient and cost-effective for our clients. Through Contest Creator, we're enabling brand teams to generate high quality, contest rules easily and with confidence," said Daniel Cole, head of Gowling WLG's national Advertising & Product Regulatory Group.

The Precedent Innovation Awards celebrate "lawyers and firms who have upended the status quo – to better serve clients, improve the legal workplace or help increase the public's access to justice." The full list of the 2021 Precedent Innovation Award winners can be found here.