Mathilda Davidson Legal Director

Speaks:  English

Qualified: 2010 - Solicitor of England & Wales

Primary office:  London

Mathilda Davidson

Mathilda Davidson helps clients to exploit and protect their intellectual property and marketing assets across a range of different markets and sectors.

Smart use of technology and brand are increasingly important at the cutting edge of modern business. Mathilda advises across the spectrum of intellectual property (IP) and marketing matters, with a focus on advertising and transactional work.

She is at home in the complex world of licensing, technology transfer and R&D in life sciences, high tech and manufacturing. Her advertising advice covers the compliance, IP and contract issues arising from the day-to-day work of marketing teams.

Mathilda's experience of working in-house with the legal teams of a multinational consumer goods company and one of the UK's largest food manufacturers enables her to provide business-focused and cost-effective advice, within the tight deadlines typically demanded by in-house marketing and innovation teams.


Spending time on secondment with two of our major clients - a multinational consumer goods company and one of the UK's largest food manufacturers. In both cases it was a brilliant opportunity to get closer to their businesses and see how they function in real life and real time. Our clients are the most creative and innovative people around, at the forefront of new markets, new products and new technologies. They are continually pushing the boundaries and need legal advice that keeps pace.


Consumer brands and retailers, tech companies, life sciences businesses and research institutions and charities and not for profit enterprises.


Working for a leading UK food manufacturer as part of its legal team, advising on the spectrum of IP issues facing a consumer brands business including licensing projects, effective management and protection of IP assets, new product development, brand extensions and consumer marketing.

Working with a multinational consumer goods company as part of its advertising law team, advising on clearance and ASA complaints in relation to its stable of "billion-Euro" brands.

Advising a US-based multinational food conglomerate on new product line research and development work, negotiating a range of research and development agreements with UK and European partners and suppliers.

Advising a leading frozen food business on TV programmes featuring their products or facilities.

Assisting a household name high street retailer with its merchandising arrangements; negotiating character and sports merchandise and marketing arrangements with the likes of Umbro, Sesame Workshop and the BBC.

Advising a global financial institution on football and stadium sponsorships.

Working alongside a leading UK charity, advising on day-to-day fundraising, brand protection and advertising and campaigning issues.

Assisting a US retail brand with compliance with UK marketing rules ahead of the launch of its flagship UK store, including issues around sales promotions and loyalty schemes.

Advising a UK supermarket on their trading standards complaint relating to claims on a competitor's packaging.

Working with a humanitarian organisation on their compliance with advertising and marketing regulation for promotional activity, including producing bespoke guidance for internal stakeholders.

Advising a personal care company on their fundraising relationship and key brand tie-up with a well-known UK charity.

Career & Recognition

Filter timeline:
  • 2021

  • 2020

  • 2019

    • Career
      July 2019
      Gowling WLG (UK), director
  • 2016

    • Career
      July 2016
      Gowling WLG (UK) LLP, principal associate
    • Career
      Gowling WLG (UK) LLP, senior associate
  • 2015

    • Education
      June 2015
      University College London, Intellectual Property Transactions
    • Career
      Wragge Lawrence Graham & Co, senior associate
  • 2014

    • Career
      Wragge Lawrence Graham & Co, associate
  • 2010

    • Qualifications (Year of Call/Admission, etc.)
      Qualified, Solicitor of England & Wales
    • Education
      University of Oxford, Diploma in Intellectual Property Law and Practice
  • 2008

    • Career
      Wragge & Co LLP, trainee - associate
  • 2006

    • Education
      BPP Law School, London, Legal Practice Course
  • 2005

    • Education
      BPP Law School, London, Graduate Diploma in Law
  • 2004

    • Education
      University of Durham, MA English Literary Studies
  • 2000

    • Education
      University of Oxford, MA(Hons) English Language and Literature