Overview
Brand protection and anti-counterfeiting
Brand Protection is the comprehensive strategy that brand owners need in the fight against all forms of counterfeiting and collateral wrongdoing. It includes border controls, blocking sales in physical and electronic markets, reclaiming misappropriated domain names, stopping online copyright and trademark infringement, shutting down online vendors and anything to do with fakes.
Counterfeiting poses a material risk to anyone who has invested the time and effort in growing a successful brand. At Gowling WLG, our dedicated global brand protection team assists clients in tackling counterfeiters offline and online, wherever they may operate.
Comprehensive Coverage
For many global brand owners, these international titans are the first port of call. [Gowling WLG] gets a lot of repeat business because brand owners see immense value in its well-rounded IP toolkit, holistic problem-solving approach and international reach and coordination dexterity. – World Trademark Review
Gowling WLG's dedicated Brand Protection Group operates at the front lines of the fight against counterfeiting. Harnessing our far-reaching global platform, state-of-the-art software tools and longstanding relationships with customs authorities the world over, we offer "one stop" solutions that respond decisively to the latest species of threat.
Our practice encompasses all means of combatting counterfeiting and related illicit activity – both online and offline. Members of our team have broad experience identifying "at risk" products, establishing customs recordal programs, stopping sales of counterfeit goods, enforcing domain names, combatting copyright and trademark infringement online and offline, and managing complex litigation.
Client service as distinct as your brand
- Gowling WLG brand protection without borders – Gowling WLG is home to leading IP practices in Canada, the UK and Europe, as well as "challenging jurisdictions" such as the UAE, Singapore and China. We complement our global offices with an extensive network of trusted local counsel in jurisdictions across every continent.
- Gowling WLG Data – Gowling WLG operates a private secure centralized global data management platform in Ottawa, Canada. This platform is updated in near real time with client file data, including worldwide trademark registrations and customs recordals, in formats customizable to individual client business needs.
- Gowling WLG Anti-Counterfeiting Country Guides – We offer practical and comprehensive anti-counterfeiting country guides for all of the regions in which we operate.
- Gowling WLG Investigations – We work closely with established agencies for online and offline investigations and maintain close ties with customs officials the world over.
Discover how we can help
Contact any member of our team today to explore how we can help you grow your brand with confidence.
