Brand Protection

Global

Brand protection and anti-counterfeiting

Brand Protection is the comprehensive strategy that brand owners need in the fight against all forms of counterfeiting and collateral wrongdoing. It includes border controls, blocking sales in physical and electronic markets, reclaiming misappropriated domain names, stopping online copyright and trademark infringement, shutting down online vendors and anything to do with fakes.

Counterfeiting poses a material risk to anyone who has invested the time and effort in growing a successful brand. At Gowling WLG, our dedicated global brand protection team assists clients in tackling counterfeiters offline and online, wherever they may operate.

Featured resources

On-demand webinar
Lifecycle of a smart idea | The genuine article: Developing a global anti-counterfeiting program for the first time

The availability in the market of counterfeit products can pose a major threat to the brand equity you've worked hard to establish. For organizations, both new and old, that have just begun to consider building a dedicated global anti-counterfeiting program, we know the task can seem daunting at first.

Comprehensive Coverage

For many global brand owners, these international titans are the first port of call. [Gowling WLG] gets a lot of repeat business because brand owners see immense value in its well-rounded IP toolkit, holistic problem-solving approach and international reach and coordination dexterity.World Trademark Review

Gowling WLG's dedicated Brand Protection Group operates at the front lines of the fight against counterfeiting. Harnessing our far-reaching global platform, state-of-the-art software tools and longstanding relationships with customs authorities the world over, we offer "one stop" solutions that respond decisively to the latest species of threat.

Our practice encompasses all means of combatting counterfeiting and related illicit activity – both online and offline. Members of our team have broad experience identifying "at risk" products, establishing customs recordal programs, stopping sales of counterfeit goods, enforcing domain names, combatting copyright and trademark infringement online and offline, and managing complex litigation.

Client service as distinct as your brand

  • Gowling WLG brand protection without borders – Gowling WLG is home to leading IP practices in Canada, the UK and Europe, as well as "challenging jurisdictions" such as Russia, the UAE, Singapore and China. We complement our global offices with an extensive network of trusted local counsel in jurisdictions across every continent.
  • Gowling WLG Data – Gowling WLG operates a private secure centralized global data management platform in Ottawa, Canada. This platform is updated in near real time with client file data, including worldwide trademark registrations and customs recordals, in formats customizable to individual client business needs.
  • Gowling WLG Anti-Counterfeiting Country Guides – We offer practical and comprehensive anti-counterfeiting country guides for all of the regions in which we operate.
  • Gowling WLG Investigations – We work closely with established agencies for online and offline investigations and maintain close ties with customs officials the world over.

Experience you can trust

Gowling WLG has been helping businesses protect their unique qualities for more than a century. In that time, we're proud to have achieved outstanding results for our clients again and again.

Some highlights of our recent work includes:

  • Computer manufacturing

    Counsel to a large computer manufacturer's anti-counterfeiting portfolio in Asia Pacific, and in successful seizures, raids and actions against infringers in the UAE, Iran, Saudi Arabia, Bahrain, Egypt, Pakistan, Qatar and the West Bank.

  • Online complaints

    Representing Chinese clients in issues relating to online complaints. The firm is also involved in a pilot program to try to secure faster take-down times.

  • Clothing manufacturing

    Represented brand name clothing manufacturer in obtaining a finding of infringement and injunctive relief from the Federal Court of Canada – under Canada's new anti-counterfeiting legislation – against a party who imported more than 8,000 counterfeit T-shirts.

  • Counterfeit merchandise

    Obtained preliminary injunctions and seizure orders in western Canada against counterfeiters in the apparel, electronics, nutraceuticals and building supply industries.

  • Technology

    Counsel to one of the world's largest Internet-related technology companies with respect to trademark and patent portfolio management, as well as IP enforcement matters in Russia and the CIS

  • Luxury goods

    Counsel to a British multinational manufacturer of luxury automotive vehicles in trademark prosecution and custom enforcement actions in Russia, Belarus and the Baltics.

Discover how we can help

Contact any member of our team today to explore how we can help you grow your brand with confidence.

China

When it comes to the trade of counterfeit goods, China is a notoriously challenging jurisdiction. Indeed, the US Chamber of Commerce estimates that China and Hong Kong alone represent approximately 86% of the global counterfeit market.

With offices in Beijing and Guangzhou, along with a far-reaching network of local counsel and private investigators, our team in China offers clients robust brand protection strategies designed to stop counterfeiting activity in its tracks – both online and offline.

Featured resources

On-demand webinar
Lifecycle of a smart idea | The genuine article: Developing a global anti-counterfeiting program for the first time

The availability in the market of counterfeit products can pose a major threat to the brand equity you've worked hard to establish. For organizations, both new and old, that have just begun to consider building a dedicated global anti-counterfeiting program, we know the task can seem daunting at first.

Our services include:

  • Trademark, copyright and unfair competition enforcement and litigation
  • Anti-piracy and anti-counterfeiting strategies (civil and criminal)
  • Online and offline enforcement strategies and take-downs
  • Customs recordal and enforcement
  • Entitlement proceedings

Contact our China team

You can rely on our award-winning China team with extensive experience and commercial expertise in IP portfolio management. Let's make the most of your IP together.

Ivy Liang

Director

France

Tactical, resourceful, and creative, our team in France delivers a range of brand protection strategies tailored for today's competitive global market.

With the sophisticated experience across an array of sectors – including fashion, cosmetics, luxury good, pharmaceuticals and tech – we work closely with clients to develop customized solutions that harness the full spectrum of anti-counterfeiting tools. We complement this approach with a nuanced understanding of French litigation procedures and a unique ability to handle complex, pan-European litigation and disputes.

Featured resources

On-demand webinar
Lifecycle of a smart idea | The genuine article: Developing a global anti-counterfeiting program for the first time

The availability in the market of counterfeit products can pose a major threat to the brand equity you've worked hard to establish. For organizations, both new and old, that have just begun to consider building a dedicated global anti-counterfeiting program, we know the task can seem daunting at first.

Our areas of expertise include:

  • Identifying “at risk” products.
  • Establishing customs recordal programs and other border controls.
  • Blocking sales in physical and electronic markets.
  • Stopping online copyright and trademark infringement
  • Managing complex intellectual property litigation

Contact our France team

Contact any member of our team to learn how we can protect the value of your brand. We look forward to hearing from you.

Céline Bey

Partner

Germany

Based in Munich, our Brand Protection team in Germany possesses advanced experience safeguarding and enforcing intellectual property rights across a range of industry sectors.

As a key hub in Gowling WLG's expansive IP services platform, we work closely with the firm's other global offices to deliver informed advice and comprehensive solutions – no matter where you choose to grow your brand.

Featured resources

On-demand webinar
Lifecycle of a smart idea | The genuine article: Developing a global anti-counterfeiting program for the first time

The availability in the market of counterfeit products can pose a major threat to the brand equity you've worked hard to establish. For organizations, both new and old, that have just begun to consider building a dedicated global anti-counterfeiting program, we know the task can seem daunting at first.

The areas we cover include:

  • Anti-counterfeiting programs, including take-down procedures
  • Infringement, invalidity, opposition and cancellation proceedings
  • Litigation before German and European Community authorities and civil courts (including German Patent and Trademark Office – DPMA and EUIPO)
  • Market-entry support and brand roll-outs, including EU clearance work

Contact our Germany team

Combining in-depth technical expertise with broad sector experience, we're passionate about securing you intellectual property rights. Talk to us now to start protecting your assets.

Manuela Finger, LL.M.

Partner

Russia

Each year, over $43 billion-worth of counterfeit goods are sold in Russia. This, coupled with Russia's complex legal system, has made effective brand protection a difficult proposition for companies operating in the region.

Featured resources

On-demand webinar
Lifecycle of a smart idea | The genuine article: Developing a global anti-counterfeiting program for the first time

The availability in the market of counterfeit products can pose a major threat to the brand equity you've worked hard to establish. For organizations, both new and old, that have just begun to consider building a dedicated global anti-counterfeiting program, we know the task can seem daunting at first.

For nearly three decades, Gowling WLG's award-winning team in Moscow has helped brand owners develop strategies that respond decisively to the commercial and legal realities of doing business in Russia. Pairing deep local knowledge with a broad global perspective, members of our team have advanced experience mitigating and combatting the threat of infringement – wherever it should occur.

Whether identifying "at risk" products, resolving domain name disputes or launching complex litigation, we work in concert with our global offices to offer practical advice, tailored solutions and vigorous representation.

The largest foreign IP law firm in Russia, Gowling WLG covers the entire CIS region (all former USSR countries) – either by filing directly through our own or through the network of our carefully selected foreign associate firms.

Contact our Russia team

David Aylen

Managing Partner, Moscow Office

 

UAE

For those seeking advanced brand protection solutions throughout the Middle East, Gowling WLG offers a robust suite of services tailored to your every need.

Based in Dubai, our team complements extensive local knowledge with broad experience across a range of key sectors – including consumer products, fashion, pharmaceuticals and luxury goods. No matter the challenges you face, we work in conjunction with our global offices to offer you coordinated, customized strategies that evolve with your brand.

Featured resources

On-demand webinar
Lifecycle of a smart idea | The genuine article: Developing a global anti-counterfeiting program for the first time

The availability in the market of counterfeit products can pose a major threat to the brand equity you've worked hard to establish. For organizations, both new and old, that have just begun to consider building a dedicated global anti-counterfeiting program, we know the task can seem daunting at first.

Our services include the following:

  • Anti-counterfeiting and preventing the trade of illicit goods – both online and offline
  • Identifying “at risk” products
  • Establishing customs recordal programs
  • Establishing and delivering online enforcement programs
  • Delivering training to enforcement officials
  • Protecting and enforcing IP rights throughout the MENA region
  • Overseeing complex IP litigation through the MENA region
  • Assisting in domain name recovery and domain name disputes
  • Managing IP portfolios throughout the MENA region and further afield

Get in touch with a member of our team today. We're ready to help.

Contact our UAE team

Jon Parker

Partner

UK

For successful companies everywhere, a strong brand is a critical asset. Having a strategy in place to protect that brand from attack is no less critical.

In the UK, our award-winning team of brand protection professionals has a long-standing reputation as the go-to practice for organisations seeking sophisticated anti-counterfeiting and anti-infringement strategies.

Featured resources

On-demand webinar
Lifecycle of a smart idea | The genuine article: Developing a global anti-counterfeiting program for the first time

The availability in the market of counterfeit products can pose a major threat to the brand equity you've worked hard to establish. For organizations, both new and old, that have just begun to consider building a dedicated global anti-counterfeiting program, we know the task can seem daunting at first.

Whether identifying "at risk" products, establishing customs recordal programs or managing major litigation, we always have our clients' interests and commercial objectives at heart. Working with businesses of all sizes and across a range of diverse sectors, we help you grow your brand equity with confidence, while mitigating risk and maximising potential.

Outside of our brand protection services, we offer full-lifecycle coverage for all your intellectual property assets – from registration and portfolio management to transactions and enforcement. Contact any member of our team to learn more.

Contact our UK team

Kate Swaine

Partner, Co-Head of Intellectual Property, Global