Brand Protection


Brand protection and anti-counterfeiting

Brand Protection is the comprehensive strategy that brand owners need in the fight against all forms of counterfeiting and collateral wrongdoing. It includes border controls, blocking sales in physical and electronic markets, reclaiming misappropriated domain names, stopping online copyright and trademark infringement, shutting down online vendors and anything to do with fakes.

Counterfeiting poses a material risk to anyone who has invested the time and effort in growing a successful brand. At Gowling WLG, our dedicated global brand protection team assists clients in tackling counterfeiters offline and online, wherever they may operate.

Featured resources

On-demand webinar
Lifecycle of a smart idea | The genuine article: Developing a global anti-counterfeiting program for the first time

The availability in the market of counterfeit products can pose a major threat to the brand equity you've worked hard to establish. For organizations, both new and old, that have just begun to consider building a dedicated global anti-counterfeiting program, we know the task can seem daunting at first.

Comprehensive Coverage

For many global brand owners, these international titans are the first port of call. [Gowling WLG] gets a lot of repeat business because brand owners see immense value in its well-rounded IP toolkit, holistic problem-solving approach and international reach and coordination dexterity.World Trademark Review

Gowling WLG's dedicated Brand Protection Group operates at the front lines of the fight against counterfeiting. Harnessing our far-reaching global platform, state-of-the-art software tools and longstanding relationships with customs authorities the world over, we offer "one stop" solutions that respond decisively to the latest species of threat.

Our practice encompasses all means of combatting counterfeiting and related illicit activity – both online and offline. Members of our team have broad experience identifying "at risk" products, establishing customs recordal programs, stopping sales of counterfeit goods, enforcing domain names, combatting copyright and trademark infringement online and offline, and managing complex litigation.

Client service as distinct as your brand

  • Gowling WLG brand protection without borders – Gowling WLG is home to leading IP practices in Canada, the UK and Europe, as well as "challenging jurisdictions" such as Russia, the UAE, Singapore and China. We complement our global offices with an extensive network of trusted local counsel in jurisdictions across every continent.
  • Gowling WLG Data – Gowling WLG operates a private secure centralized global data management platform in Ottawa, Canada. This platform is updated in near real time with client file data, including worldwide trademark registrations and customs recordals, in formats customizable to individual client business needs.
  • Gowling WLG Country Guides – We offer practical and comprehensive anti-counterfeiting country guides for all of the regions in which we operate.
  • Gowling WLG Investigations – We work closely with established agencies for online and offline investigations and maintain close ties with customs officials the world over.

Experience you can trust

Gowling WLG has been helping businesses protect their unique qualities for more than a century. In that time, we're proud to have achieved outstanding results for our clients again and again.

Some highlights of our recent work includes:

  • Computer manufacturing

    Counsel to a large computer manufacturer's anti-counterfeiting portfolio in Asia Pacific, and in successful seizures, raids and actions against infringers in the UAE, Iran, Saudi Arabia, Bahrain, Egypt, Pakistan, Qatar and the West Bank.

  • Online complaints

    Representing Chinese clients in issues relating to online complaints. The firm is also involved in a pilot program to try to secure faster take-down times.

  • Clothing manufacturing

    Represented brand name clothing manufacturer in obtaining a finding of infringement and injunctive relief from the Federal Court of Canada – under Canada's new anti-counterfeiting legislation – against a party who imported more than 8,000 counterfeit T-shirts.

  • Counterfeit merchandise

    Obtained preliminary injunctions and seizure orders in western Canada against counterfeiters in the apparel, electronics, nutraceuticals and building supply industries.

  • Technology

    Counsel to one of the world's largest Internet-related technology companies with respect to trademark and patent portfolio management, as well as IP enforcement matters in Russia and the CIS

  • Luxury goods

    Counsel to a British multinational manufacturer of luxury automotive vehicles in trademark prosecution and custom enforcement actions in Russia, Belarus and the Baltics.

Discover how we can help

Contact any member of our team today to explore how we can help you grow your brand with confidence.