On June 15, 2017, DECIEM Beauty Group Inc. closed on an equity investment by The Estée Lauder Companies Inc. The terms of the investment are undisclosed.

The Estée Lauder Companies is one of the world's leading manufacturers and marketers of skin care, makeup, fragrance and hair care products.

DECIEM is a Toronto-based beauty products manufacturer and was founded in 2013.

Gowling WLG advised DECIEM with a team co-led by Jonathan Behar and Cara Stoller that included Ash Gupta, Paul Carenza and Mariam Al-Shikarchy (tax), Eric Macramalla (trademarks) and law clerks Charmaine Craig and Melissa McDonald (corporate services).