Intellectual property made easy: GoXL offers growing businesses an online entry point into the universe of IP protection

Gowling WLG is excited to announce the launch of GoXL, an online self-learning platform designed to guide users through the core elements of IP protection.

Featuring a rich online library of on-demand tutorials, GoXL helps users recognize the full value of their IP assets – while giving them the legal foundation they need to work most effectively with their IP adviser. Far more than your basic IP course, each tutorial is led by one of Gowling WLG's seasoned IP professionals and shaped by the best practices, know-how and sophisticated sector knowledge that only comes with decades of hands-on experience.

"We understand that for many businesses – particularly startups and SMEs – IP protection can be bewildering," said Ginevra Saylor, Gowling WLG's director of innovation and knowledge programs. "GoXL is our way of making it simple, giving them the tools they need to ask the right questions, identify risks and seize opportunities as they take the first steps in navigating this complex landscape."

With an initial focus on patents and trademarks, GoXL will continue to grow over time with practicable new content covering a range of IP-related topics - as well as a slate of interactive tools and resources.

"For us, the launch of GoXL marks the beginning of a new way of engaging with - and providing value to - current and future clients alike," said Roch Ripley, a partner in Gowling WLG's global Intellectual Property Group. "One of the first product offerings of its kind among law firms, GoXL has something to offer businesses of all size - from startups just getting off the ground, to scale-ups ready to make their next move, to multinational companies looking to educate their team members on the basics of IP."

Get started now!

Visit GoXL today to create an account and begin your learning journey.

About Gowling WLG's Intellectual Property Group

Gowling WLG is a full-service firm comprising 1,500 professionals with strength across all areas of business law and litigation. With leading IP practices around the world, and an international network of trusted agents, we help IP owners overcome complex obstacles and optimize new opportunities – wherever business takes them. Learn more about Gowling WLG's Intellectual Property Group