Kate Swaine

Kate Swaine leads the UK trademarks, brands and designs team. She is an experienced litigator and works with her clients on both domestic and international intellectual property (IP) portfolios. Kate is an expert in managing global enforcement programs and co-ordinates work in over 50 countries.

An expert in all aspects of brands and designs, Kate works alongside her clients to ensure they use their intellectual property effectively and commercially to add to the value and reputation of their businesses - whether that's through the clearance of new products and concepts, training design and marketing teams, developing an intellectual property exploitation strategy, or successfully enforcing rights against infringers. She ensures her clients have what they need to achieve the maximum benefit to the business.

Kate was recognised in 2018's Acritas Stars database as a "star lawyer", is listed in Managing Intellectual Property's 250 Women in IP 2018, recognised in the 2019 edition of Expert Guides: Women in Business Law and in World Trademark Review 2019. Kate was also recognised as a "trade mark star" in the IP Stars Guide 2019.

"First-rate. A true expert in IP with a commercial edge. She is pragmatic and deals with issues quickly and efficiently. She offers the innovative, solution-focussed thinking that I value as an in-house lawyer."
IP STARS 2018 edition, Managing Intellectual Property

Professional memberships

Kate is an active member of CITMA and INTA. She is also a member of Marques, the European Brand Owners organisation, and is Chair of its Outer Borders Committee.

Experience

Operating a global hub for Dyson Technology, managing the enforcement of its IP rights in the Dyson Bladeless fan range in over 40 countries.

Helping Iglo Foods to enforce its IP in the UK and co-ordinating European enforcement issues, including proceedings for a comparative advertising claim.

Working with Mothercare and Early Learning Centre on IP enforcement and design project clearance and management worldwide. Kate works with both the design and legal teams to ensure a smooth process from creation through to execution and enforcement.

Advising Kingspan on IP enforcement and clearance, including trademark infringement proceedings, advertising clearance and a comparative advertising and malicious falsehood claim which Kingspan won at trial (Kingspan Group Plc (1) Kingspan Holdings (IRL) Limited v. Rockwool Limited [2011] EWHC 250 (Ch)).

Advising Weetabix on all aspects of its trademark portfolio protection and enforcement.

Working with Freedrinks on the launch of a new brand in several different jurisdictions, including protection, licensing and advertising campaign content.

Leading A Nelson & Co's global enforcement program for its homeopathic brand range.

Advising Premier Foods on IP enforcement, exploitation, and advertising and packaging clearance.

Kate has also worked on a number of significant Government projects including advising on branding guidelines and strategy, on the use and ownership of IP by Government bodies and on rebranding projects for public services.