Artificial Intelligence (AI) Law

Our Advertising and Product Regulatory team can help you navigate and manage the regulation that surrounds marketing and advertising when taking an AI product to market or in the use of AI in marketing. Our expertise includes disputes, consumer protection and digital media. We follow the evolving regulatory landscape, including proposals to control "deepfakes" and other forms of manipulation.

Whether a supplier or customer of an AI solution, your contractual terms need to be tailored to speak to the specifics of that AI solution. AI involves new concepts and considerations, not dealt with in a typical SaaS or services agreement, creating risk for both parties. We advise on managing these risks and clarifying each party's rights and controls over data, models and outputs.

There is a fine line between using AI and data to gain a competitive edge and exploiting the technology to monopolize the market. Our Competition & Antitrust team combines extensive legal experience with a deep understanding of evolving policy, providing you with strategic advice on how best to promote and protect your business interests.

We have a dedicated team of corporate lawyers specialising in transactions involving AI. This includes supporting AI companies and leading venture capital investors in funding rounds, enabling inorganic growth through technology and business acquisitions, and advising on exits and IPOs. We harness the firm's expertise and experience working with leading AI.

Data and AI go hand in hand, posing challenges for businesses as they capitalize on what both have to offer while remaining compliant with data privacy regulations and expectations for cyber security. Our global Cyber Security and Data Protection team will work with you to both reduce risks and manage them when they arise.

Data analytics and AI are increasing used in financial services. Regulators recognise the benefits to consumers and markets, but are keen to ensure that the risks are identified and mitigated through effective controls. Our dedicated financial services regulation team, including senior ex-regulators, helps clients navigate the regulatory maze and understand the specific risks posed by AI to their businesses, supporting AI solutions that are transparent, fair and secure.

We have a broad range of experience working for and alongside all levels of governments and their agencies. Our team can also provide services in regulation, public administrative law, constitutional law, human rights and judicial review.

AI systems are set to transform the insurance industry, helping to cut costs, increase sales, and improve customer service. Our specialist insurance team advises a broad and varied client base including both insurance companies and brokers as well as large policyholder clients.

AI involves thorny issues for Intellectual Property (IP), including the protection or control of data, patentable subject matter, computer-generated works and inventions, detecting and proving infringement, the choice between patents and trade secrets, the risks of regulatory disclosures and reverse engineering. We have cross-border experience in the protection of AI and data and in-depth knowledge of the emerging proposals to reform IP laws for AI.

Our Commercial Litigation and Dispute Resolution teams have extensive experience in handling complex and high profile matters, including in relation to group litigation. We pair our deep understanding of AI technology with robust legal advice to support on complex AI-related disputes.

Defective products can result in brand damage, expense, fines and even prison. AI presents new technical challenges, such as lack of transparency and predictability, and new definitional issues, such as whether software updates over the air fall within traditional product liability frameworks. We keep up-to-date with emerging legislative proposals for "logging by design" and other risk mitigation strategies.

We have a broad range of experience working for and alongside all levels of governments and their agencies. Our team can also provide services in regulation, public administrative law, constitutional law, and judicial review. Our team advises on human rights issues arising from AI used by public authorities and the issues that companies developing AI products should consider.

We have a deep understanding of public procurement, including in the developing and overlapping spheres of healthcare and AI.