Your FIFA World Cup 2026™ playbook
For businesses operating in or entering Canada, navigating advertising, ticketing, broadcasting, and privacy rules will be essential to executing campaigns successfully in the lead up to the tournament.
Learn more

Whether it's music, television, film, theatre, fine art, book publishing, video games, sports, e-sports or the metaverse/NFTs, we know what it takes to protect and market your talent and content in a field that's full of competition and opportunity. By leveraging the experience of our top-ranked professionals, we help entertainment and sports businesses and talent achieve their desired outcomes – from securing the best deals to winning contentious disputes.
Because Gowling WLG is a global leader in intellectual property (IP) law, we'll work with you to defend your IP protected works and ensure you're well-positioned to commercialize your rights. Our reputation as the trusted ESL law firm is supported by our experience working internationally with musicians, actors, professional athletes, sports teams and organisations, record labels, film and television producers, production companies, managers, agents, publishers and charities across all entertainment and sports media.
We serve as key advisers to our clients, applying our talent and connections to help them grow and succeed in the ever-changing entertainment and sports markets. Understanding that your goals and needs are unique, we can assist on a diverse array of legal matters, including commercial transactions such as negotiating and drafting production agreements, talent agreements, licensing agreements, record deals and merchandising arrangements; finance and investments; employment issues; sponsorship negotiation; real estate transactions; estate planning; personality rights; and more.
From arbitration and litigation to negotiation and mediation, we have the high-level experience needed to resolve – and help you avoid – even the most contentious disputes in the entertainment and sports worlds. Our lawyers have appeared before all levels of courts and tribunals, representing clients on numerous cases ranging from civil and commercial disputes for large entertainment and sports organizations to litigation relating to licensing and sponsorship.
We are proud to have served as the official legal adviser to Commonwealth Games Canada during the 2022 Commonwealth Games in Birmingham, UK.
For businesses operating in or entering Canada, navigating advertising, ticketing, broadcasting, and privacy rules will be essential to executing campaigns successfully in the lead up to the tournament.
Learn more

Gowling WLG is an international law firm comprising the members of Gowling WLG International Limited, an English Company Limited by Guarantee, and their respective affiliates. Each member and affiliate is an autonomous and independent entity. Gowling WLG International Limited promotes, facilitates and co-ordinates the activities of its members but does not itself provide services to clients. Our structure is explained in more detail on our Legal Information page.
© 2026 Gowling WLG All rights reserved.