Leveraging AI in the fight against online infringement: Gowling WLG launches Saturn brand protection service

27 February 2024

International law firm Gowling WLG has launched its latest innovation, Saturn, a new service that harnesses the power of artificial intelligence (AI) to protect brands against online infringement.

Saturn helps brands identify copycat and counterfeit products, infringing websites and illegal broadcasts on many of the world's largest online marketplaces, social media platforms, search engines and video streaming sites. Once identified, users are then able to request the filing of takedown notices at the click of a button.

With each use, Saturn's sophisticated AI technology learns how to identify likely infringements of each brand better, leading to improved search results over time.

"Online brand infringement costs businesses millions, if not billions, each year," said John Coldham, partner and co-head of Gowling WLG's global Trademarks, Brands and Designs team. "We also know that tackling this issue is time-consuming and frequently overwhelming.

"This is why we've created Saturn. Saturn gives today's businesses both a competitive edge in the fight against infringement and the confidence to expand their brand into new markets. Cost-efficient, user friendly and state of the art, Saturn provides the comfort of knowing it's being run by our qualified legal experts."

Saturn's technology is complemented by wraparound support from Gowling WLG's award-winning global IP team, which has significant experience in stopping online infringement for clients of all sizes – from major multi-national businesses to pioneering startups.

As part of this support, the team will provide Saturn users with ongoing advice, as well as a comprehensive infringement audit to help them create, or further develop, a brand protection strategy that aligns with their commercial objectives.

"Saturn leverages state of the art AI tools to help fight back against infringement and misuse of brands," said Nelson Godfrey, who co-leads the Trademarks, Brands and Designs team with John. "This is an exciting development for our team, and promises to be a great benefit for our clients."

Saturn is available now. For more information, please contact John Coldham, Nelson Godfrey or Khemi Salhan, or email SaturnLaunchPad@gowlingwlg.com.

Media contacts