Shannon Uhera is an associate in Gowling WLG's Toronto office and a member of the Intellectual Property Group. Her practice is focused in advertising and marketing law.
Shannon has experience across a range of advertising and marketing law areas, including contest design and review, influencer marketing, sponsorship, talent and co-promotion agreements, social media, advertising copy review, e-commerce matters and consumer protection law, and privacy law. She regularly advises on provincial and federal requirements for clients in the retail, consumer goods, financial services, alcohol, automotive, and telecom industries.
Shannon has a keen understanding of practical business needs and procedures. In 2018, she was seconded to one of the world's largest beverage companies, where she assisted with a range of advertising, business, and intellectual property matters. She has since been seconded on a part-time basis to one of Gowling WLG's largest banking clients, as well as the marketing compliance team of one of Canada's largest food and drug retailers.
Shannon previously worked as a summer student and an articling student at Gowling WLG. She earned her JD from the University of Windsor Faculty of Law. In her final year, she was a practicum student at the International Intellectual Property Law Clinic, and participated in the Oxford International Intellectual Property Moot, where her team was awarded third place for its written submissions. Shannon also completed the Intellectual Property Institute of Canada's copyright master class.
Prior to attending law school, Shannon received her Master of Information from the University of Toronto and also graduated from Western University, where she was awarded the gold medal for Top Bachelor of Arts, Four Year (Major).