Zoe Pearman

Zoe Pearman is a senior associate in the Intellectual Property (IP) team, based in London. She has experience across the full range of IP rights, but has a particular interest in trademarks, designs, copyright and advertising.

Zoe regularly acts for clients in relation to a wide range of contentious and non-contentious IP matters, including advising clients on trademark and design infringement disputes, advertising and sponsorship arrangements, assignment and licensing matters and assisting on corporate transactions.

Zoe is a member of The Chartered Institute of Trade Mark Attorneys (CITMA), and has completed the University of Oxford Postgraduate Diploma in Intellectual Property Law and Practice and University College London's IP Transactions: Law and Practice course.


  • Seconded to Jaguar Land Rover assisting the in-house legal team on sponsorship and endorsement contracts.
  • Advising a client on the global enforcement of its trademark portfolio, and co-ordinating enforcement through a network of local attorneys.
  • Worked as part of the core litigation team acting for a design owner in the Intellectual Property Enterprise Court.
  • Dealing with the IP aspects of the purchase of Lacka Foods (who own and manufacture ŰFIT, the UK's number one ready-to-drink high-protein shake brand) by Weetabix.
  • Successfully obtaining an injunction for a client in the High Court against an individual infringing our client's copyright.
  • Advising on advertising clearance, promotions and ASA complaints.

Career & Recognition

Filter timeline:
  • 2022

    • Career
      July 2022
      Gowling WLG (UK), Senior Associate
  • 2021

    • Career
      November 2021
      Gowling WLG (UK), associate
    • Career
      May 2021
      RPC, associate
    • Education
      University College London, IP Transactions: Law and Practice 2021 course
  • 2019

    • Education
      July 2019
      University of Oxford, Post Graduate Diploma in Intellectual Property Law and Practice
  • 2018

    • Career
      September 2018
      Gowling WLG (UK), associate
    • Qualifications (Year of Call/Admission, etc.)
      Qualified, Solicitor of England & Wales
  • 2016

    • Career
      September 2016
      Gowling WLG (UK), trainee
    • Education
      July 2016
      University of Law, LPC and MSc in Law, Business and Management
  • 2015

    • Education
      University of Birmingham, Law LLB