Gaming & Contest Law
Leave nothing to chance
Create standout experiences without getting sidelined by regulatory setbacks.
Whether you’re operating a casino, rolling out a national promotion, or entering Ontario’s fast-growing iGaming market, success depends on more than great ideas. It requires navigating a maze of complex rules, anticipating regulatory scrutiny, and staying ahead of evolving standards. Even a single misstep in disclosure, eligibility, or prize structure can trigger costly fines, reputational risk, or prevent your campaign from ever getting off the ground.
That’s where the right legal team makes the difference. With leading expertise in gaming, advertising, consumer protection, and digital compliance, we help you take promotions to market, secure approvals, manage cross-border risks, and stand strong before regulators.
Winnings strategies. Practical solutions.
As seasoned advisors who see the whole picture, we help you connect compliance to strategy so your business moves forward with strength and clarity. Here’s what sets us apart:
Innovation that sets the pace: From being a first mover in Ontario’s digital iGaming market to developing Contest Creator, our unique proprietary platform that streamlines the drafting of contest rules, innovation is in our DNA. In this increasingly digitized environment, our technology-driven approach ensures your promotions are both legally sound and aligned with evolving digital standards.
Integrated support: As a global full-service firm, we connect your gaming and contest initiatives to the needs of the rest of your business, from financing and intellectual property to tax, privacy, employment, and advertising. Whether you’re launching a new digital platform, running a cross-border sweepstakes, or expanding into new markets, our integrated team delivers seamless end-to-end support that others can’t match.
360° perspective: Working closely with industry leaders and regulators alike, we bring a balanced perspective that helps you anticipate challenges, spot opportunities, and navigate a changing landscape. Our clients span the full spectrum of gaming and contest activity, including private operators, Crown agencies, publishers, land-based casinos, and the suppliers that keep the ecosystem running.
"From iGaming launches to national promotions, success depends on execution. We help navigate challenges so your ideas make it to market and your vision becomes reality."
Bryinne McCoy and Cam Cameron, Partners and Co-leaders, Gaming & Contest Law Group
All in on your success
Our dedicated and expert legal team provides a comprehensive suite of gaming and contest law services designed to keep you compliant, competitive, and confident. Here's how we can help:
