Trade turbulence: Can your business weather the tariff storm?

An uncertain new era of U.S.-Canada trade relations has begun following the announcement of sweeping U.S. tariffs. While the proposed 25% tariffs on Canadian goods and 10% tariffs on Canadian energy products - along with Canada's retaliatory response - have been paused for at least 30 days, the seismic shift in trade policy is already disrupting supply chains, increasing costs and creating an atmosphere of volatility across key industries.

Given this trade turbulence, Canadian and American businesses need to act swiftly—assessing supply chain vulnerabilities, revisiting trade strategies, reviewing contracts and otherwise preparing for major friction in cross-border commerce. Beyond the immediate operational concerns, organizations must also look holistically at how an unpredictable economy could impact their long-term growth and investment planning.

Stay informed

Sign up to receive our Insights newsletter to receive the latest updates straight to your inbox.

Subscribe

Time to act

As the details of Trump’s plan come into focus, businesses on both sides of the border must take steps now to identify their exposure to risk and test the endurance of their business continuity strategies.

Not sure where to begin? We recommend focusing on the critical areas below as a matter of priority. 

nullUnderstand your product’s classification and origin 

Identify what goods your business trades cross border between the U.S. and Canada. Determine how these goods are classified from a tariff perspective, their value, and their country of origin.

nullClarify importer responsibilities and liabilities 

Determine who the importer is and who is contractually liable to pay the tariffs. Review existing contracts to understand if liability-sharing provisions are in place or if they can be negotiated to mitigate financial risks. 

nullAssess stockpiling and alternative sourcing options 

Evaluate whether it is feasible to stockpile products before tariffs take effect or explore sourcing goods from other markets or suppliers to avoid or minimize tariff exposure.

 

nullEngage in advocacy 

Coordinate with industry partners to highlight the economic impact of tariffs to Canadian government officials, explaining why certain products should be excluded from retaliation lists or prioritized for later rounds.  

nullExplore tax implications and deductions 

Tariffs on imported goods may be tax-deductible in some cases, making tax planning essential to your tariff-response strategy. Tariffs may also be included in expenses that qualify for other tax credits, such as scientific research and experimental development credits or manufacturing tax credits.


Tariffs and the workforce: Managing legal risks in times of economic disruption

The U.S. government’s proposed tariffs on Canadian goods and energy products have been paused for 30 days, but their potential impact remains significant. As businesses prepare for possible ripple effects—including workforce and employment considerations—staying informed is key.

Read more
group of colleagues working in office

Food for thought when making a “Made in Canada” claim on food and beverage products

As Canadian businesses look to highlight their products’ local roots, we break down the key regulations surrounding these claims and how to avoid misleading consumers.

Read more
person wearing grey sweater comparing food jar labels at the grocery store

How importers of U.S. goods can minimize the impact of Canadian tariffs

As trade tensions between Canada and the United States escalate, Canadian businesses importing goods from the U.S. face increased costs due to retaliatory tariffs. This article outlines comprehensive strategies to help businesses assess and mitigate the impact of these tariffs.

Read more
250203 border shipping

How to advertise Canadian products amid trade tensions

From understanding “Made in Canada” vs. “Product of Canada” to navigating regional claims, national symbols and third-party certifications, here’s what you need to know before making a Canadian origin claim.

Read more
250203-canadian-products-trade-tensions-CTA-image

Temporary layoffs in response to Trump tariffs

Businesses affected by incoming tariffs will need to react to the change in circumstances to ensure their continued viability and success. For those considering temporary layoffs, we discuss the legal implications and consequences in our new article.

Read more
250131 layoffs CTA image

Preparing for tariffs: A guide for North American importers and exporters

This guide identifies the primary risks posed by the proposed tariffs and outlines practical strategies and proactive measures organizations can take to prepare for the potential changes ahead.

Explore our recent guide
Aerial view of shipping containers in freight yard

Tariff troubles? Let’s talk

Don’t let tariffs undermine the success you’ve built. Our team is ready to help you navigate the complexities of cross-border trade, secure critical exclusions and exemptions and protect your bottom line. From reviewing contracts to optimizing your supply chains to advocating with government officials, we’ll ensure you’re positioned to respond decisively to a changing trade landscape.