Trending topics
The world seems to change every day and when it comes to protecting your brands, innovations and trade secrets you want to be sure you have all the relevant information to hand to maximise your assets to their full potential. Our multijurisdictional Intellectual Property (IP) team regularly explores the hot topics for many in-house counsel and business leaders. See below a selection of trending topics for the protection of your intangible assets.
What's on your agenda?
Online brand protection
Protecting intellectual property (IP) online is crucial for all businesses. Find out how to protect your brand online and see our new brand protection service - Saturn.
Trade secrets
Trade secrets can be tempting for their apparent efficiency and simplicity, but the protection they offer can bring additional risks. Trade secret protection requires a full-lifecycle strategy in order to be successful, take a look at our latest trade secrets resources for insights that can support you at every stage.
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The Unified Patent Court (UPC)
The arrival of the Unitary Patent and the Unified Patent Court is the biggest change in European Patent law and practice for nearly 50 years. Everyone who deals with patents in the European market, whether by way of enforcement, licensing or assessing the risk of potential infringements, needs to understand how the UPC system will work. We have a comprehensive range of resources available to help you navigate the UPC including our interactive map.
Sustainability
Sustainability is a central focus for businesses worldwide. However, its's crucial to approach green claims in advertising with care. Explore our topical insights to get an overview of the risks of misleading environmental marketing in Canada, China, France, Singapore and the UK.