Trade in transition

Global trade has entered a new era of volatility. Supply chains are shifting, costs are rising, and companies everywhere are carefully considering their next steps.

With tariff tensions dragging on and no clear resolution currently in sight, businesses on both sides of the border must continue to identify vulnerabilities and take steps to ensure their continuity plans can withstand prolonged uncertainty.

Not sure where to begin? We recommend focusing on the areas below as a matter of priority. 

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nullUnderstand your product’s classification and origin 

Identify what goods your business trades cross border between the U.S. and Canada. Determine how these goods are classified from a tariff perspective, their value, and their country of origin.

nullClarify importer responsibilities and liabilities 

Determine who the importer is and who is contractually liable to pay the tariffs. Review existing contracts to understand if liability-sharing provisions are in place or if they can be negotiated to mitigate financial risks. 

nullAssess stockpiling and alternative sourcing options 

Evaluate whether it is feasible to stockpile products before tariffs take effect or explore sourcing goods from other markets or suppliers to avoid or minimize tariff exposure.

 

nullEngage in advocacy 

Coordinate with industry partners to highlight the economic impact of tariffs to Canadian government officials, explaining why certain products should be excluded from retaliation lists or prioritized for later rounds.  

nullExplore tax implications and deductions 

Tariffs on imported goods may be tax-deductible in some cases, making tax planning essential to your tariff-response strategy. Tariffs may also be included in expenses that qualify for other tax credits, such as scientific research and experimental development credits or manufacturing tax credits.


Government of Canada updates tariffs on U.S. imports: What you need to know

These changes aim to provide tariff relief to Canadian businesses by reducing the financial burden caused by surtaxes on a variety of goods and materials.

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Strategic shifts: How Canadian procurement policy is responding to U.S. tariffs

In response to ongoing U.S. tariff measures, Canadian governments are reevaluating their procurement policies. In this article, we explore Ontario’s new Procurement Restriction Policy and similar actions emerging across Canada.

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New federal support measures for Canadian businesses impacted by U.S. tariffs

Canada introduced new relief measures to support businesses hit by U.S. tariffs. Here, we break down what these new measures mean for businesses navigating cross-border trade.

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Turmoil in the global trading system: Unpacking the Trump Tariffs

On April 2, 2025, President Donald Trump announced a sweeping set of tariffs on what he called "Liberation Day," aiming to reshape the international trading system built by the United States after the Second World War.

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U.S. steel tariffs take effect, Canada and the EU retaliate

As trade tensions rise, what's next in this evolving dispute? This article highlights the key developments, economic implications, and what businesses should watch for moving forward.

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Tariffs and your CCDC construction contracts: Key clauses to review now

The sudden imposition (and sometimes withdrawal) of tariffs is adding uncertainty to the construction industry. How do industry-standard CCDC contracts handle these risks? Who bears the cost when tariffs change?

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Tariff-proofing Canadian business: The role of intellectual property

With tariff uncertainty reshaping global trade, protecting intellectual property has never been more important. By identifying key IP assets, securing patents abroad, and taking advantage of international trademark systems, Canadian businesses can better position themselves for long-term success.

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Tariffs and the cost of building: What's at stake for Canadian construction and infrastructure

The cost of building in Canada is at risk. With proposed U.S. tariffs on steel, aluminum and other key materials, Canadian construction and infrastructure projects are bracing for higher costs, supply chain delays and increased contract risks. What does this mean for industry players—and how can you prepare?

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Navigating Canada's retaliatory tariffs: Strategies and considerations for U.S. exporters

While the U.S. tariffs on Canadian goods promise to significantly impact organizations importing goods into the United States, Canada's expected retaliatory response will be no less consequential for organizations exporting goods from the U.S. into Canada.

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Trump tariffs and Canadian employment law: Key considerations for employers

How will U.S. tariffs affect your workforce? From compensation changes to potential layoffs, Canadian employers must plan carefully to avoid legal risks. Get ahead of the challenges by understanding the key employment law considerations that must shape your response.

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How importers of U.S. goods can minimize the impact of Canadian tariffs

As trade tensions between Canada and the United States escalate, Canadian businesses importing goods from the U.S. face increased costs due to retaliatory tariffs. This article outlines comprehensive strategies to help businesses assess and mitigate the impact of these tariffs.

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How to advertise Canadian products amid trade tensions

From understanding "Made in Canada" vs. "Product of Canada" to navigating regional claims, national symbols and third-party certifications, here's what you need to know before making a Canadian origin claim.

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Preparing for tariffs: A guide for North American importers and exporters

This guide identifies the primary risks posed by the proposed tariffs and outlines practical strategies and proactive measures organizations can take to prepare for the potential changes ahead.

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Gowling WLG in the news

As trade tensions evolve, our lawyers remain front and centre in the media, delivering timely, sector-specific insights to help businesses navigate uncertainty.


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Tariff troubles? Let's talk

Don't let tariffs undermine the success you've built. Our team is ready to help you navigate the complexities of cross-border trade, secure critical exclusions and exemptions and protect your bottom line. From reviewing contracts to optimizing your supply chains to advocating with government officials, we'll ensure you're positioned to respond decisively to a changing trade landscape.