Dan Smith

Providing quick and commercial advice, clearance and second opinions across the board on advertising issues for clients including some of the world's biggest brands.

Enabling clients to maximise the benefit of and successfully activate major sponsorship deals, including Olympic, World Cup, English and Italian club football, the Football Association, major new stadia, cricket, golf, motor racing, television and music festival properties and more novel sponsorship properties, such as the London Cycle Hire Scheme.

Smoothing the process of client/agency contracting through extensive experience of working with agencies and brands' legal, marketing and procurement teams to develop mutually acceptable terms, including global, EMEA and European frameworks for one of the US's big three car manufacturers, Europe's leading branded frozen food business and a household name retailer.

Successfully resolving advertising standards complaints (minimising potential brand damage) on everything from a deodorant brand's humorous take on the "mating game" to allegations that a car brand's app, which used driving style to produce bespoke music compositions, encouraged irresponsible driving.

Combining an expert understanding of digital media with regulatory knowledge and an eye for PR issues to advise on influencer marketing campaigns, online choice architecture (dark patterns), emerging issues such as those associated with generative AI and the Metaverse and contracting in the increasingly complex digital marketing landscape.

Using a highly practical, risk-based approach to tackle the legal issues arising from some of the world's biggest sports and music events, including the anti-ambush marketing program at the Birmingham 2022 Commonwealth Games, advising on the host city contract for the London 2012 Olympic Games and the organisation of a world famous music festival.

Helping brands to preserve and develop market share through timely challenges to competitor marketing, including the management of a worldwide advertising dispute over 'closeness of shave' and the application for an injunction to restrain a household name retailer's Christmas comparative advertising campaign.

Assisting rights-holders and celebrities to maximise revenue and enhance their brands through the appropriate exploitation of their intellectual property.

Working with a trusted network to co-ordinate and streamline expert advice on advertising campaigns and promotions from multiple jurisdictions, including an automotive business' innovation competition across more than 40 territories, promotions for a soft drinks giant across Western Europe; the relaunch of an iconic car brand across the European Union, medical device product launches across 20+ EU and APAC territories and multi-jurisdictional advertising and promotions guidance across multiple product sectors