Trademarks, Brands & Designs

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Your brands are the face of your organisation. They embody your reputation and reputation is everything. With over 100 years' experience in the field, we understand the critical importance of your branding needs and deliver the highest level of practical, creative advice.

From conception and development through to exploitation and enforcement, Gowling WLG works with clients on all facets of branding, including trademarks, designs, copyright, domain names, licensing and enforcement.

Directly through our offices in Canada, Russia, China and the UAE, as well as through our extensive network of trusted international associates, we expertly clear new marks, strategically manage local and international portfolios, and secure registered rights in a manner that is both commercially practical and cost-effective.

Our professionals offer you unparalleled experience in trademark and design enforcement, including opposition proceedings, infringement, cancellations and invalidations, passing off, dilution, anti-counterfeiting, trans-shipping and parallel import matters. We regularly appear before all levels of court in the UK, Europe, Russia, China and Canada, and manage and co-ordinate litigation in other jurisdictions.

Our industry expertise is boundless, and includes an array of both internationally famous and local brands covering everything from consumer goods to financial services.

Above all, we shape our service to match your needs. We don't take a one-size-fits-all approach, but work with you to tailor strategies and fee arrangements that best suit your business.

From helping startups devise a cost-effective protection strategy, to spearheading leading cases, to managing global trademark, design and copyright enforcement programs across multiple continents, you can be sure we have the experience to help you in the most appropriate way.

Our team serves as trusted advisers to some of the most valuable brands in the world and can assist you with all of your branding legal needs. Please get in touch with any member of our group to learn how we can help you.